Connect CRM outcomes to Pinterest.
Send selected conversions, prevent duplicates, and see delivery receipts.
Open your business account
Open Pinterest Conversions from your CRM menu and choose Open setup dashboard. You can also reconnect your installation here.
Connect CRM accountYour Pinterest connection
Credentials stay on the server, separate for each CRM account.
In Pinterest Ads, open Conversions → Set up API. A business admin can generate a conversion access token. Setup guide
Add the workflow action
- In the workflow action picker, choose Installed apps → Conversions for Pinterest → Send Pinterest Conversion.
- Select the event type and where the conversion happened. Use custom with a neutral custom name when appropriate.
- Map a stable Conversion ID for this outcome, such as an order ID. Use the same ID for retries and the corresponding browser Pinterest tag event.
- Map email, or both customer IP and user agent. Phone, Pinterest Click ID (_epik) and external ID improve matching but are insufficient alone.
- Enable Test mode, run with a synthetic contact and check Pinterest Ads Manager → Conversions → Test events. Disable Test mode only when ready for live workflows.
Test and live sends have separate duplicate records. Confirmed repeats are suppressed for 48 hours within the same account, ad account, event type and action source.
Verify your mapping
Validate only sends nothing. Test mode is enabled by default here. Check Test events in Pinterest Ads Manager after sending. Disable test mode only for live events.
Delivery log
Receipts exclude access tokens and customer matching fields.
| Time | Status | Event type | Conversion ID | Result |
|---|
Independent integration. Not affiliated with Pinterest, Inc.